It’s an extraordinary time of your life that deserves an extraordinary level of support. Yet traditional care always felt incomplete to me.
You see, I’ve seen it all. I’ve worked as a midwife for 20 years, in some of the best and busiest hospitals in the world. I’ve delivered hundreds of babies in hospitals, in birth centres, and in homes (and even one in an elevator).
I noticed that while clinical care was often excellent, there was always a lack of ongoing support. The same is true of antenatal classes. They focus on the process of labour (which is, of course, important). But they don’t help you to navigate this physically and emotionally demanding period of your life.
Ongoing emotional support during inevitable highs and lows
Advice from experienced midwives when you’re not sure what to do
Reassurance if you’re feeling anxious, scared or overwhelmed
Advice on nutrition, movement and mindset so you’re well prepared
Help to return to work with more confidence and peace of mind
Dedicated support for your partner so they know how support you, and themselves
Ongoing emotional support during inevitable highs and lows
Advice from experienced midwives when you’re not sure what to do
Reassurance if you’re feeling anxious, scared or overwhelmed
Advice on nutrition, movement and mindset so you’re well prepared
Help to return to work with more confidence and peace of mind
Dedicated support for your partner so they know how support you, and themselves
It’s a whole journey, a whole-person approach. Our experienced midwives and the
wider Urban Hatch family is here to support you through every moment that matters.
I hope you’ll join us soon!
We think it’s important to only work with professionals that share our values. Our midwives, coaches and well-being experts provide expectant and new parents with the support and guidance they need to thrive at home, at work and in clinical care.
BIO
Sofie delivered her first baby as a qualified midwife in 1998. Her expertise today reaches way beyond the traditional realm of midwifery. She supports, authors, speaks and drives change in parental support at home, at work and in clinical care.
BIO
Mae joined Urban Hatch in 2019 as a marketing and admin assistant. She has 11 years of experience in digital marketing and administration. She is also a licensed physiotherapist registered in the Philippines.
BIO
Anoush is a parental, family and life coach with extensive credentials and over ten years of coaching experience. At Moments that Matter, she helps working caregivers find meaning and agency in their professional and personal lives.
BIO
Mac has been working with guiding people in transition since 2015. The core of his work focuses around developing greater trust and self-belief so that we can lean into embracing the ebbs and flows that we experience in life.
BIO
A marketing specialist with a background in sociology and journalism, Peca loves the creative and collaborative work that goes into growing a brand.
Taking a modern approach to pregnancy and parenting doesn’t mean ignoring the age old traditions. Forgetting the wisdom of the past is not usually a smart move.
Sugar-coating reality is not in your best interests. Instead of pretending everything will be Instagram perfect, we help you set realistic expectations of labour and parenting.
Modern medicine does not yet have all the answers. But we will not promote or endorse any kind of treatment that is not evidence based with proven efficacy.
Your life is your life. As long as it’s legal, you’re free to choose your own path. So you will never be judged about the birthing and parenting choices you make.
Taking a modern approach to pregnancy and parenting doesn’t mean ignoring the age old traditions. Forgetting the wisdom of the past is not usually a smart move.
Sugar-coating reality is not in your best interests. Instead of pretending everything will be Instagram perfect, we help you set realistic expectations of labour and parenting.
Modern medicine does not yet have all the answers. But we will not promote or endorse any kind of treatment that is not evidence based with proven efficacy.
Your life is your life. As long as it’s legal, you’re free to choose your own path. So you will never be judged about the birthing and parenting choices you make.
The Hatch online programme gave me the confidence and knowledge to support my partner, prepare for the birth and enjoy being a new dad.
Hatch Plus weekly sessions gave me access to a pro who got to know us and we 100% trusted, helping me to be a confident new mum!
The Hatch midwives’ personalised approach to birth was a huge support for my wife and myself, both before birth and now.
Hatch Plus is exactly what any expectant and new mum needs. The weekly Q&A sessions with midwife Sofie have been invaluable to me.
Sign up and get access to Hatch Mini, a smaller version of Hatch Essential, carefully curated to get you started with the support you need to prepare for birth and baby.
Whether you choose Hatch or not, you’re likely one of the lucky ones. Many mothers don’t have access to good quality maternity care, which causes great su ering. So we donate some of your membership fee to Every Mother Counts, which works around the world to make childbirth safer.
Enter your email and you’ll get expert antenatal advice, plus invitations to free online events.
