Integrating a baby into your life is a big deal

As a midwife, I got to see that pregnancy and birth are just the start of a series of major life transformations. Yet traditional preparation and care barely scratch the surface. So I became a Parental Transitions Coach to extend that support to other moments and areas of your life,
as you reshape it to accommodate a new little human.

I'm Sofie - a midwife, certified parental transitions coach, and founder of a company that helps Fortune 500 companies coach and support expectant and new parents.

It all started in 1998. I earned my BSc in Midwifery and have since delivered hundreds of babies in busy university hospitals, midwife-led birthing units, at home and even twice in a car park. The first baby I delivered solo is now 26 years old!

After years of clinical work, I felt that being there for the milestone moments wasn't enough. I wanted to support expectant and new parents along their journey, so I decided to focus on education, consulting and coaching.

My first project was setting up several childbirth education programmes in London to help prepare parents for birth, baby and beyond. After moving to Hong Kong, I worked as a private midwife, bridging the gap between public and private healthcare, and broadened my expertise by becoming a rehab Pilates teacher and studying pre- and postnatal nutrition.

In 2015, I founded Urban Hatch to provide convenient, affordable and inclusive digital childbirth education for busy working parents. It has since grown to include Moments that Matter, our corporate business unit helping Fortune 500 firms support employees through major life transitions, including parenthood, midlife shifts, and grief.

Whether you’re expecting or already a parent, facing practical or profound challenges, needing support in your workplace or in your relationships, I’m here to help you with expertise, empathy and an effective coaching approach.

Let’s get to know each other.

Let’s Connect

@urban_hatch | #urbanhatch
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