What we do

We help organisations put caring cultures into action. Our impactful coaching and learning programmes make people feel supported in the moments that matter - from expectancy and parenthood to (peri)menopause and crisis.

Why it matters

Every organisation wants the best for their staff, and yet most people don’t feel cared for in life’s crucial moments. Bridging this gap through ongoing, expert-led support helps to boost employees’ wellbeing and performance, while making your company more profitable, reputable and human.


of working fathers feel that there’s not enough workplace support for new dads


of women who take time off work due to menopause don’t tell their employer why


of people looking to move jobs are doing so to protect their mental and physical health

Why Urban Hatch?

Wellbeing at work is more than just a box to be ticked. We put heart and innovation into every programme we design to make sure it makes a lasting difference to individuals, their managers, and the business as a whole.

What sets us apart

  • Fresh formats: from digital tools to small-group coaching, we keep innovating to drive greater impact
  • All-round support: we coach individuals and their managers to fuel change on all fronts
  • Finger on the pulse: we shine light on the issues and people that are often forgotten

What we don’t believe in

  • Monologues: our coaches get people to engage and participate
  • One-size fits all: we design bespoke programmes to fit your organisation's culture and priorities
  • Box-ticking: addressing the same old issues in the same old way doesn’t drive transformation (nor participation rates)

"Companies should have good policies to encourage hiring females, because women make up more than 50% of the population. Women look at things completely differently to men, and it’s a waste that we don’t utilize this capability."

Cher Wang CEO of HTC

Moments that matter

Increasingly, people want to belong to organisations that have their back - especially in life’s most challenging moments. We make expert, compassionate support a readily available option.


Parental transitions

Our signature parental support programme gives (expecting) parents all the coaching and midwife guidance they need to thrive at home and at work. It also teaches managers how and when to support them.

Midlife shifts

Our Warrior Woman™ programme empowers those going through (peri)menopause while equipping managers with the know-how needed to have their back through this transition.


Our Level Up Your Wellbeing™ programme focuses on micro-strategies that help people manage common physical and emotional challenges during crises and in everyday life.

Join our mission

Our Level Up Your Wellbeing™ programme focuses on micro-strategies that help people manage common physical and emotional challenges during crises and in everyday life.

Our toolkit

Lunch and learn seminars To create awareness and understanding
Small-group coachingTo drive active engagement
1:1 coaching / consultationsFor personalised support
Leadership coaching sessionsTo drive compassionate leadership

Plus, you get access to
our digital support tools

Hatch at Work™ digital training

An expert-led, on-demand course that prepares expectant and new parents for birth, baby and their return to work. In-depth video lessons, printable resources and ongoing expert support.

Moments That Matter™

A tool built to help busy managers support the (expecting) parents in their team. Enter a team member’s due date to get timely prompts and targeted education at every key moment of that person’s journey to parenthood.

Who we are

Urban Hatch is a team of health, wellbeing and coaching specialists.

We bring together the warmth and know-how of professional caregivers, with the business-savvy expertise of corporate coaches.

Sofie, our founder, started Urban Hatch in 2016 after 20+ years working as a midwife in Europe and Asia. Seeing clients struggle as they transitioned back to work after parental leave is what made her realise the need for compassionate, expert support at home and at work. 

Proud to work with

Support your talent and create
an enviable workplace culture.

Let’s Connect

@urban_hatch | #urbanhatch
  • by urban_hatch 4 days ago
    The active phase of labour is where things often get tricky for partners, too...Here's our advice for partners in this
  • by urban_hatch 2 days ago
    What if planning is not the best way of feeling ready for birth? What if, instead, we focus on preparing
  • by urban_hatch 1 week ago
    We’d love to hear from mamas who had to give birth without your chosen birth partner physically there with you
  • by urban_hatch 6 days ago
    Good thing there's a prenatal course that does both Link in bio!
  • by urban_hatch 1 week ago
    How can you prep for the big stretch? ⁠ ⁠ Performing perineal massage from 34 weeks into the pregnancy (unless

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