Hatch is a complete prenatal
and postnatal support
programme

With a digital learning platform, a members only community
and optional support sessions with highly experienced midwives, you’ll be mentally, physically
and emotionally ready for birth and baby.

Choose the plan that best suits your needs
Hatch Essential

$97 USD

  • 6 months access
  • 33 midwife-led videos covering birth, postpartum and baby care
  • Printable checklists and cheatsheets
  • Modules designed for non-birthing parents
  • Access to the private Hatch members' community
  • Live group Q&A and guided relaxation sessions
  • 1:1 consultations and individual support
Recommended
Hatch Plus

$347 USD

  • 9 months access
  • 33 midwife-led videos covering birth, postpartum and baby care
  • Printable checklists and cheat sheets
  • Modules designed for non-birthing parents
  • Access to the private Hatch members' community
  • Live group Q&A and guided relaxation sessions
  • 1:1 Consultations and individual support
Hatch Personal

$997 USD

  • 12 months access
  • 33 midwife-led videos covering birth, postpartum and baby care
  • Printable checklists and cheatsheets
  • Modules designed for non-birthing parents
  • Access to the private Hatch members' community
  • Live group Q&A and guided relaxation sessions
  • Six 1:1 consultations and individual support

Learn ALL the important stuff about giving birth and looking after your new baby

(all from the safety and comfort of your home)

This in-depth video course takes you step-by-step through what to expect and how to prepare. Packed with insights, you and your partner will feel informed and ready for the road ahead.

Sign up and get the support you need!

What you get from the programme

  • 6-12 Months AccessEnjoy ongoing access to 6 comprehensive modules (33 videos/3.5 hours).
  • Be Inspired everydayGet insights from everyday parents about their personal experiences.
  • Downloadable ResourcesDownload checklists and cheat sheets to help you learn and stay organised.
  • Best Support VideosGet 6 videos dedicated to helping your partners best support you (and themselves).
  • Sofie SecretsAnd discover “Sofie’s Secrets” for important advice you might not have thought of.

From small online groups
to in-person events

Get the support you need with regular live sessions

From small online groups to in-person events, you’ll get ongoing support so you
thrive throughout pregnancy and parenthood. And with schedule-friendly sessions,
you can drop in when it suits you and your partner.

18Aug

Prep for Birth & Baby as a Team

Every expecting parent wants to know how to best prepare for birth ...

Learn more
23Jul

Q and A Session

Join us, let us put your mind at ease and support you during your j...

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20Jul

Guided Relaxation Session

Join us to relax, reboot and recharge your body and mind (babies lo...

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16Jul

Guided Relaxation Session

Join us to relax, reboot and recharge your body and mind (babies lo...

Learn more
14Jul

Q and A Session

Join us, let us put your mind at ease and support you during your j...

Learn more
Get the support you need with regular live sessions

From small online groups to in-person events, you’ll get ongoing support so you
thrive throughout pregnancy and parenthood. And with schedule-friendly sessions,
you can drop in when it suits you and your partner.

31Jul

Urban Dads™

Expecting a baby or recently became a Dad? Do you have questions ab...

Learn more
10Mar

Mama needs a mocktail

Because Mamas deserve a night out, Urban Hatch is hosting MAMA NEED...

Learn more
23Oct

Early weeks with baby

Did you recently welcome a new baby into your life? Could you do it...

Learn more

The Hatch community
is here for you

You also get access to our private, members-only Facebook group. It’s a warm and
welcoming community of new and expectant parents. It’s a place to get advice,
share stories, and support each other. A safe space where you’ll be listened to and
loved (especially on those crappy days when you need it most).

Facebook group

Midwives are active in the Facebook group (so it’s great for quick questions).

Meet Hatchers

Meet fellow Hatchers online, then hang out in real life (when it’s safe to do so)

Make Friends

Make friends with people going through the exact stage of life as you.

Why the Hatch
programme works

Everything fits around youHatch fits around your busy life. So you can prepare for parenthood when it works best for you and your partner (which is probably with your feet up on the sofa).
You actually learn stuffInstead of being bombarded with information, that’s all too easy to forget, you can take your time, revisit material and really learn the important stuff.
You’re supported throughoutThe road to parenthood can be bumpy, confusing and emotional. We support you for the whole journey so you’re more physically, mentally and emotionally ready.
It’s a more holistic approachLearning about labour is important, but it’s only part of the picture. We discuss your nutrition, exercise and mindset, for more complete preparation and support.
We really get to know youWe quickly get to know and understand your personal journey. So during the regular Q&A sessions, we’re ready to help you with genuinely personalised care and support.
Your partner is preparedPartners often get sidelined, but they’re key to your success. So we are training and support sessions dedicated to helping your partner better support you and themselves.

Still thinking?

Want to experience watch a mini-version of Hatch, for free?

Hatch Mini Programme

  • Access to a few essential birth preparation videos
  • Access to printable checklists and cheat sheets
  • Regular emails to keep you updated and healthy

Parents like you loved
the Hatch Experience

You’re also supporting less fortunate mothers

Whether you choose Hatch or not, you’re likely one of the lucky ones. Many mothers don’t have access to good quality maternity care, which causes great suffering. So we donate some of your membership fee to Every Mother Counts, which works around the world to make childbirth safer.

Got a few questions?

Q.

Your membership lasts for a whole year, so it’s up to you. Many join around the start of their second trimester. This is when everything starts to feel a bit more real, a bit more, “This is happening!”. We recommend you start the online learning classes by around 28 weeks, but you can dive in whenever you want.

Q.

It depends on what’s happening that month, but roughly, you can expect around 8-10 live sessions per month. These will be a mixture of live Q&As, relaxation sessions, and check-ins.Hatch Plus and Hatch Personal members can attend as many sessions as you like.

Q.

Not if you don’t want to. We recommend that you do, as there is so much help and support in these sessions. People have learned a lot, made friends and found comfort on the tough days. But if you’d rather just work through the online course, then Hatch Essential is best for you.

Q.

We know it’s important you get to know and trust your midwives, so we make sure you have excellent continuity of care. That means the same 1 or 2 midwives will get to know you and your personal journey. Please note: our midwives are here to supplement your normal medical care, not to fully replace it.

Q.

The video course is made up of 33 videos delivered across 6 modules, with 3.5 hours of total viewing time. But there is, of course, no rush to watch it all. You have 6 – 12 months access.

We recommend watching through all the videos earlier in your pregnancy, say, the second trimester. And then revisit the relevant videos at least once more, when you need a reminder – that will really help you take the information in.

Q.

No problem. We offer a 14-day money-back guarantee. If you work through the videos and don’t think they’re valuable, or you just don’t like the Hatch experience, we’ll be happy to refund your membership fee in full. If we’re not helping you thrive on the road to parenthood, we really do not want to take your money.

Q.

No, there are no ongoing charges. If you choose to upgrade your plan, you’ll only be charged the difference between the plans. Some in-person events do incur additional fees, but these are completely optional (and great value for money, too).

Let’s Connect

@urban_hatch | #urbanhatch
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